Junior Mining Hub
Junior Mining Hub is a rapidly growing open access platform designed to drive awareness to mining companies and their projects - highlighting industry catalyst events and activities throughout the expansive junior mining sector.
Setting the Scene
With a background in startup development and a desire to innovate, I joined Andy, the CEO of Junior Mining Hub, to bring his vision for a cutting-edge Junior Mining platform to life. As an experienced entrepreneur fresh off of a two-year stint as the founder of Levity, I was eager to apply my knowledge and experience to help Andy navigate this complex intersection of the startup and mining worlds.
Problem & Opportunity
The mining industry has a more traditional and conservative approach to business, with a focus on established processes and long-term planning. Startups, on the other hand, are known for their flexibility and willingness to take risks, as well as their focus on innovation and rapid growth. Andy and I are working together to mix the best of both worlds.
Thinking Like a Startup
Applying principles popularized in The Lean Startup, and continually refined by sources like Startup School, we worked together to assess the needs of the mining industry, narrowing down the product offering to address the most pressing industry concerns. This strategy led the company to focus on a limited set of core features, allowing us to bring a value offering to market more quickly. We then utilized Andy's existing network & a growth-hacker marketing approach to optimize the marketing efforts which has led to the discovery of channels that produce steady customer growth for the company. The product is now becoming a well-known and valuable tool, widely used across the junior mining industry.